SLAPPA was formed in 2002 and launched into the market in June 2003.
The concept around SLAPPA was based on the lack of top quality storage cases for CD's. Dominick Martinetti, the inventor of SLAPPA's patented d2 pocket, designed the d2 pages as a solution to the plastic jewel cases that CD's are sold in. The d2 page is the first solution in portable CD storage that enables users to store discs and disc covers (liner notes) in dedicated layered pockets. SLAPPA HardBody cases were designed around the d2 pages, with the intent of offering the ultimate protection for digital media.
In 2003 upon the launch of the HardBody PRO disc storage line, SLAPPA found success in the niche audiophile circles that were strewn throughout the web. When audiophile publications began to publish reviews, the company realized the formula for success was making quality products.
Since the launch of the brand, SLAPPA products-- from the HardBody CD cases to the new line of RoadWarrior laptop bags and cases-- have been recognized by more than 50 audio and gadget publications as a top quality range of products that offer innovative solutions to the otherwise mundane world of bags and cases.
In June 2006, 36 months since the company launched their award winning HardBody CD line, SLAPPA celebrates its first 3 full years in business. The SLAPPA brand and the SLAPPA team have made tremendous strides in the first 3 years of business as SLAPPA continues to grow, the team here at SLAPPA carries forth a primary focus of producing outstanding products with unique features and also providing a perfect customer experience for every individual who buys a SLAPPA product.
As they continue to grow, SLAPPA carries forth their mantra of producing outstanding products with unique features as well as providing an unrivaled customer experience for every individual they come in contact with. This, they believe, is the key to how they will maintain their success and continue to differentiate themselves from the competition.
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