SLAPPA Adds DJ Etronik and DJ Notch to Artist Sponsorship Program

"Top U.S. Scratch and Party DJ's Expand Companies Pool of Top Talent Artists"

March 2, 2011, 2010: SLAPPA ( maker of professional laptop backpacks, laptop bags, travel cases and DJ cases for multimedia gear today announced it has expanded its stable of top rated music artists by adding DJ Etronik and DJ Notch to the SLAPPA family.  SLAPPA is sponsoring DJ Etronik and DJ Notch as their official backpack and bag supplier and will fully outfit each with SLAPPA gear for all their travel, gigs and competitions.

"We are very excited to have these guys as part of the SLAPPA family because, as is the case with our other artists, we truly love what they do", said Jeff Moss, SLAPPAs Brand Director. "We first met Notch last year at our live Pesu Art party where he provided the heart and soul of the 2-day party and we knew then that we wanted to work more with him. Since then he has provided backing mixes for many of our new product demo videos. Two weeks ago we got to see Etronik perform live at the WATC competition in Charlotte and simply put, we were blown away. We see a number of DJ scratch competitions, yet within a minute of his set we loved his skills and his style. When we talked to him afterwards we immediately recognized that he is a good person and loves SLAPPA gear, so we knew we wanted him as part of the SLAPPA family."

DJ Etronik brings with him a long list of accolades-almost too many to list. He was the 2005, 2006 and 2010 regional DMC Champ, the 2006 DMC USA Supremacy Champion, 2007 Vestax World Final Finalist (Tokyo), 2008 Winter Music Conference Scratch Champion, 2009 WATC Scratch DJ Champion, 2010 DMC USA Final Champion and 2011 WATC Scratch DJ Champion.

When asked why he decided to represent SLAPPA, DJ Etronik said, "I had been using SLAPPA for a few months, before they approached me to represent them. I get approached by many companies and turn most down because I don't believe their product is the best but after using SLAPPA I know it is the best solution for protecting and transporting my gear. There are plenty of other backpack and bag companies that have asked me to represent them and honestly I've never considered any other until SLAPPA. Unless you already own a SLAPPA product, you probably just don't understand why they are that much better than other brands."

DJ Notch is a highly accomplished scratch and party DJ whose resume includes a number of impressive highlights, including 2010 Denver Regional DMC Champion, Top 10 finish at the DMC U.S. finals; he has regular residencies at Bacaro and The Drink in Denver Colorado and radio residencies with Elipse Show and Mixmastertapetheater on 88.5 FM, Denver. He has been competing since 2004 and has finished in the top 3 or better in 10 of 12 competitions entered.

"Last year SLAPPA asked me to DJ their 2-day live art party without hearing me play-I jumped on it because it sounded like a fun gig, but after being with them for a few hours I realized this was a great company who had products unlike any I had seen before," says DJ Notch. "After spending 2 days with the guys at SLAPPA I felt connect to them and they asked me to work on other projects with them, so I knew they liked my work. I've been using their products for about a year now and I can say based on pretty hard core usage experience that SLAPPA protects and supports any and all of my DJ needs. Protection, style, quality; and I really like that the guys at SLAPPA do care very much about being better than everyone else. I proudly endorse them and place SLAPPA above all competition."

For more information on SLAPPA products please visit,, or  For more information on DJ Etronik visit  To check out DJ Notch in action visit SLAPPAs product demo videos at where DJ Notch provides some of the backing tracks.


About SLAPPA SLAPPA engineers and distributes a visionary range of products, inspired by the pursuit of creating the ultimate user experience.  Building on the success of the SLAPPA HardBody CD and DVD storage line, the SLAPPA brand continues to build its reputation for offering the highest quality backpacks, laptop bags, laptop cases, iPad cases and gamer cases for DJ’s, Pro-Audio users, Gamers, Photographers and Travelers.  SLAPPA products have won critical acclaim from more than 80 publications and have been recognized for 3 “Product of the Year” awards.  SLAPPA currently sells in 14 countries around the globe, and continues to actively expand its international presence.  SLAPPA is currently looking for exclusive importers for a number of international countries.  For information on becoming a SLAPPA reseller, importer or distributor please e-mail us at or visit us at,, or